Naming your business can sometimes become a complex process. There are choices to make and there is no single, exact solution.
Here are some dos and don'ts to help you create the right name for your business.
1. Make your business name memorable and easy to remember. It should be short, easy to say and easy to spell.
2. Stay away from unfamiliar words or tongue twisters. It is easy to make a mistake and forget this rule as you would want to create a business name that is unique and stands out in the crowd.
3. The name should have a good tone and be flexible so that you can add new products or services without having to change the business name.
4. While naming your business keep in mind that good business names have positive visualization, the name you choose should remind customers about something pleasurable.
5. Create a name that expresses something related to your business. Use a word that is associated with something your customer will love. Find expressions and alternative words. Look for translations of the words and connotations such as animals, color, actions, people and plants.
6. Attract your target market by creating a business name that generates a sense of security or romance or adventure or excitement. Imagine the people whom you want to serve and see if your name appeals to them.
7. While naming your business use trendy names carefully as many trends become out dated quickly.
8. Ask some of your friends to spell your potential business name. Many words have more than one spelling. Like the name Insightica, though it is unique enough the name can be spelled using site or sight. Let your business name go through a spelling test before you finalize.
9. If your business requires a web presence, find out if the domain name is available. Register the name as soon as you finalize, even if you do not plan to create the website anytime soon.
10. Before you finalize, check the meanings in a few different languages and make sure it is not unpleasant or distasteful. Also, spend some time to research if any other business is using it. Once you finalize, protect it by registering the name with your county or state office.
Naming your business in the right way will convey the expertise, value and exclusivity of the product or service you have developed, and above all, create the right marketing recall.
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